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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Ahmed Abdelaziz

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Review Open access Sep 2026

Beyond Big Data: How Business Intelligence and Ambidexterity Drive Sustainable Telecom Performance

Objectives: This study examines how big data analytics capability (BDAC), organizational culture (OC), and decision-making capability (DMC) shape organizational ambidexterity (OA) in telecommunications firms, both directly and through business intelligence (BI) as a mediator, and how ambidexterity drives company effici...

Ahmed Ibrahim Laimouna, Vítor Santos, Ahmed Abdelaziz · 0 citations

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