Review
Open access
Sep 2026
DIGITAL BRAND RESONANCE IN AZERBAIJANI HIGHER EDUCATION: A SOCIALLISTENING AND NLP ANALYSIS OF STAKEHOLDER DISCOURSE
The landscape in which students, alumni, and potential applicants continually negotiate the institutions’ brand perceptions is through unstructured digital discourse. Spanning 47,832 social media posts and comments collected from ten public universities ac ross October– December 2024, this study also triangulates a pre...
Ahmed Al-Adaini, Ilham Rustamov
· Sustainable Development · 0 citations