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Author

Ahmed K. Elnagar

2 papers indexed here

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Review Open access Oct 2026

The Authenticity Effect: How Digital Word-of-Mouth and Management Response Shape Customer Loyalty in Street Food

The study looks at the way electronic word-of-mouth (eWOM) contributes to customer loyalty (CL) in the informal street food industry, with a focus on the mediating function of perceived authenticity (PA) and the moderating role of management response strategy (MRS). Drawing on an integrated theoretical framework that c...

Ahmed K. Elnagar, E. Á. Verdejo, W. Salama et al. · 1 citation
Open access Sep 2026

From Passion to Pressure: How Employee Identity and Community Voices Shape Sustainability in Event Operations

The events industry is facing mounting pressure to embed sustainability into core operations; yet, the mechanisms through which organizational initiatives translate into green practices remain underexplored. Drawing on Social Identity Theory, Stakeholder Theory, and Institutional Theory, this study examines the mediati...

W. Salama, Ahmed K. Elnagar · 1 citation

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