This study investigates the impacts of cloud computing adoption on the organizational performance of small and medium enterprises (SMEs) in the wholesale and retail sectors in Malaysia. Grounded in the Technology-Organization-Environment (TOE) framework, the research examines six critical factors: relative advantage, c...
Nur Azreen Syahirah Aruzi, Aini Khalida Muslim, Muhamad Izaidi Ishak et al.· International journal of res...· 0 citations
The results show that artificial intelligence tools significantly enhance marketing effectiveness through better customer reach, engagement, brand visibility, and sales performance and enhance operational efficiency through automation of routine tasks and data-driven decision-making.
Farra Nadirra Zulkifli, Athirah Mohd Tan, Syazwani Yahaya et al.· International journal of res...· 0 citations
Road accidents have long been a persistent safety issue in Malaysia, causing many deaths and injuries and imposing substantial annual costs. Despite measures to improve road safety, the number of accidents has remained high due to the interplay of several factors. Most studies have examined these factors individually;...
Swee Lee Sun Lai, Aini Khalida Muslim, Muhamad Izaidi Ishak et al.· International journal of res...· 0 citations
Differences in company size, medium-sized enterprises show more advanced and integrated adoption of IR 4.0 technologies, especially in big data analytics and artificial intelligence, whereas micro enterprises concentrate on basic technologies like cloud computing and cybersecurity.
N. Rashid, Y. Hisham, S. Al-shami et al.· International journal of com...· 0 citations
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