The Role of E-CRM, AI Chatbot Usage and E-Service Quality on Digital Transformation in Financial Industry
Abstract: Digital transformation has emerged as an important strategy for financial institutions to enhance operational efficiency and enhance customer experience in the digital business environment. This study aims to examine the relationships of Electronic Customer Relationship Management (E-CRM), Artificial Intellig...
Aisha Putri Suhendro, Anisa Amelia, Evelyn Djunaedi et al.
· Zenodo (CERN European Organi... · 0 citations