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Aishat Magaji Ahmed

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Review Open access Sep 2026

Impact of Social Media Marketing Skills and Innovation on Business Education Students in Nigeria

The rapid proliferation of social media platforms has fundamentally transformed commercial landscapes worldwide, compelling educational institutions to re-evaluate their curricular offerings. This study empirically investigates the impact of social media marketing (SMM) skills acquisition and digital innovation exposur...

Aishat Magaji Ahmed · 0 citations

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