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Ajaree Rayanakorn

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Review Open access Sep 2026

Consumer Preference and Willingness to Pay for Nutraceuticals to Prevent Cardiovascular Diseases in Thailand: A Discrete Choice Experiment

Objectives: Cardiovascular diseases (CVDs) represent a major public health challenge in Thailand, but consumer preferences for preventive nutraceuticals remain poorly understood. This study aimed to assess preferences and willingness to pay for nutraceuticals for cardiovascular disease prevention among the Thai populat...

Ajaree Rayanakorn, K. Kongpakwattana, Warittha Tieosapjaroen et al. · 0 citations

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