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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Ajay Kumar

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Review Open access Jul 2026

Antecedents and consequences of international marketing capabilities: insights from a systematic review

Current research on international marketing capabilities (IMCs) remains fragmented, showing inconsistencies across theoretical, methodological and contextual dimensions. Therefore, a systematic synthesis of the literature is needed to identify the key antecedents and underlying mechanisms that shape IMCs. Additiona...

Ajay Kumar, Esubalew Melese, A. Kashyap · 0 citations

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