This study aims to develop a marketing performance model for natural silk weaving Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi by examining the effects of product orientation, sustainable physical resources, and entrepreneurial orientation on marketing performance, with value co-creation and Pareto sa...
Marliah Rianti, Akhmad, Sri Mardiyati et al.· International Journal of Env...· 0 citations
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