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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Akinnusi Dele Ayodele

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Open access Aug 2026

IMPACT OF CUSTOMERS EXPERIENCE MANAGEMENT AND THE PERFORMANCE OF ENTREPRENEURIAL BUSINESSESS IN NASARAWA STATE, NIGERIA

Entrepreneurial businesses striving for sustainable growth and success in today’s competitive market must prioritize customer Experience Management (CEM). This study delves into the correlation between Customer Experience Management and the performance of entrepreneurial ventures. Customer Experience Management entails...

Akinnusi Dele Ayodele · 0 citations

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