Pengaruh Harga dan Kualitas Makanan terhadap Minat Beli Konsumen pada Zona Nyaman Café & Space di Kabupaten Bireuen
This study aims to analyze the influence of price and food quality on consumer purchase intention at Zona Nyaman Café & Space in Bireuen Regency. This research employed a quantitative approach with a descriptive and associative design. Data were collected through the distribution of Likert-scale questionnaires to 100 r...