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Albetris Albetris

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Open access Oct 2026

AI-Based E-Tourism Marketing, Electronic Word of Mouth, and Destination Image in Shaping Sustainable Tourist Loyalty: Evidence from Rural Tourism in Indonesia

This study examines the role of artificial intelligence (AI)-based e-tourism marketing and electronic word of mouth (e-WOM) in shaping destination image and sustainable tourist loyalty in rural tourism. Using a quantitative approach with data collected from 290 respondents, this study applies Structural Equation Modeli...

Gampo Haryono, Albetris Albetris · 0 citations

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