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Alexander Bleier

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Aug 2026

Nano, Macro, Mega? Finding the Sweet Spot for INFLUENCER MARKETING

Simone Wies, Alexander Bleier, and Alexander Edeling explore the link between influencers’ follower count and viewers’ engagement. Influencers with few followers see high engagement, but as follower count increases, engagement decreases. They present strategies for optimizing social media marketing campaigns.

Simone Wies, Alexander Bleier, Alexander Edeling · 0 citations

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