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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Alexander Edeling

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2 papers indexed here

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Aug 2026

Nano, Macro, Mega? Finding the Sweet Spot for INFLUENCER MARKETING

Simone Wies, Alexander Bleier, and Alexander Edeling explore the link between influencers’ follower count and viewers’ engagement. Influencers with few followers see high engagement, but as follower count increases, engagement decreases. They present strategies for optimizing social media marketing campaigns.

Simone Wies, Alexander Bleier, Alexander Edeling · 0 citations
Aug 2026

The Double-Edged Sword of Disclosing INFLUENCER MARKETING

Zeynep Karagür, Jan-Michael Becker, Kristina Klein, and Alexander Edeling investigated how different forms of disclosure on Instagram, along with the characteristics of influencers, affect whether viewers perceive a post as advertising, their trust in the influencer, and their engagement with the post. Their findings o...

Zeynep Karagür, Jan-Michael Becker, Kristina Klein et al. · 0 citations

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