Author

Alexandra Idaere Korubo-Fi

3 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

Strategic Adaptation to Health-Tech Innovation: Challenges and Best Practices Among Private Hospitals in Nigeria

Health technology innovations, including telemedicine, electronic medical records, and mobile health platforms, are transforming patient care and operational management in Nigerian private hospitals. This conceptual study examines how private hospitals strategically adapt to health-tech innovations, identifying adoptio...

Alexandra Idaere Korubo-Fi · INTERNATIONAL JOURNAL OF SOC... · 0 citations

Open access Aug 2026

Strategic Adaptation in the Face of Fintech Disruption: Challenges and Best Practices in the Nigerian Banking Industry

The rapid rise of financial technology (fintech) has redefined the operational and competitive dynamics of Nigeria’s banking industry. This conceptual paper examines how traditional banks strategically adapt to fintech-driven disruptions by integrating agility, innovation, and dynamic capabilities. Drawing from the dyn...

Alexandra Idaere Korubo-Fi · INTERNATIONAL JOURNAL OF SOC... · 0 citations

Open access Aug 2026

Digital Marketing as A Strategic Tool: Leveraging Data and Analytics for Competitive Advantage

Digital marketing has evolved from a functional promotional activity to a strategic capability that shapes competitive advantage in data-intensive markets. This conceptual paper examines how digital marketing analytics functions as a core strategic tool, enabling firms to enhance strategic decision-making, develop dyna...

Alexandra Idaere Korubo-Fi · IIARD International Journal... · 0 citations