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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Alexios Kaponis

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Review Open access Aug 2026

Ethics of Digital Marketing in the AI Era: A Structured Thematic Review of Recent Research, 2023–2025

Artificial intelligence has become increasingly embedded in digital marketing, reshaping how firms collect consumer data, personalize content, automate persuasion, and evaluate campaign performance. While these developments offer clear strategic benefits, they also raise important ethical questions concerning privacy,...

Alexios Kaponis, Manolis Maragoudakis · 0 citations

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