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Ali Gunawan

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Conference Aug 2026

AI-Driven Digital Transformation in E-Commerce Platforms: A Systematic Literature Review from Automation to Agentic Systems

AI shapes e-commerce platforms across customer interaction, operational decisions, and platform governance, yet executives have no consolidated framework for assessing where their platform sits on the AI maturity curve or what conditions support progression across stages. Global enterprise AI spending reached $307 bill...

Areta Vania Azalia, Ali Gunawan, Mulyono · 0 citations

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