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Alice Prasanna

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Open access Aug 2026

Global Marketing Strategies in the Digital Era: An Analysis of Opportunities, Challenges and Consumer Engagement

In the present-day interconnected and digital business environment, global marketing strategies have become essential for organisations seeking growth, competitive advantage and sustainable development. Globalisation, technological advancement, e-commerce and social media have transformed the manner in which businesses...

Alice Prasanna, R. Kumaresan · 0 citations

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