Alifya Dzihni Innayah C

Pengaruh Persepsi Konsumen terhadap Keputusan Penggunaan Spotify di Tengah Gerakan Boikot pada Gen Z

The boycott movement against multinational companies has influenced consumer behavior, including the use of digital services. Spotify, as a global music streaming platform, has become the subject of ethical evaluation amid boycott campaigns on social media. This study aims to examine the effect of consumer perception o...