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Alla Suriak

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Open access 2026

The Current Visual Content Trends in Marketing Communications

In today’s digital age, consumers receive huge amounts of information every day, which makes it much harder for brands to grab and hold people’s attention. Visual content is now a powerful tool to tackle this problem, as images and videos can instantly convey messages and trigger emotional reactions, far outperforming...

K. Pavlov, O. Pavlova, Alla Suriak et al. · 0 citations

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