Review
Open access
Oct 2026
The emerging charisma of 0 s and 1s: unraveling the intricacies of virtual idol adoption
This research explores the factors that influence perception, adoption intention, and trust of K-pop virtual idols. Drawing on a unified stimulus-organism-response (S–O-R) framework integrated with parasocial interaction (PSI) theory, this study investigates how industry-driven environmental stimuli (i.e., visual appea...
Andrea Kecić, Amanda Duarte Gonzalez Rodrigues, Sun Kyong Lee
· Communication and Change · 0 citations