Amelia Amelia

DIGITAL INFLUENCE ON HALAL TOURISM DECISION-MAKING: THE ROLE OF SOCIAL MEDIA, E-WOM, AND ISLAMIC INFLUENCERS

This study examines the influence of social media, electronic word-of-mouth, and Islamic influencers on halal tourism decision-making among Indonesian Muslim consumers. It also investigates whether electronic word-of-mouth mediates the relationships between social media and halal tourism decisions and between Islamic i...