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Amiya Kumar Sahoo

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Open access Aug 2026

AI-Powered Customer Segmentation and Hyper-Personalization for Decision Making in Digital Marketing Campaigns

The rapid expansion of digital platforms has fundamentally transformed the way organizations understand, communicate with, and create value for customers. Conventional market segmentation approaches based primarily on demographic, geographic, and broad behavioral characteristics are increasingly insufficient for digita...

A. Alamelu Mangai, Amiya Kumar Sahoo, Bebarta Chinmayananda Das Bairganjan et al. · 0 citations

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