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Author

Amizatulhawa Mat Sani

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Open access 2026

The Role of Digital Content Characteristics in Driving Consumer Engagement and Travel Decision: A Study on Malaysian Consumers

This study investigates the impact of social media content characteristics on travel decision-making among Malaysian consumers. Specifically, it aims to determine which content characteristics significantly drive consumer engagement, involvement, and travel desire. By addressing key research gaps in digital content mar...

Nor Azreen Rozlan, Amizatulhawa Mat Sani, Nur Syafiqah A. Rahim et al. · 0 citations
Review Open access Jul 2026

A Bibliometric Analysis of Global Research Trends in Alternative Dispute Resolution for Business SME’s

 This paper analyzes trends in Alternative Dispute Resolution (ADR) for business small and medium enterprises (SMEs). Additionally, it aims to highlight the important contributions of authors, journals, nations, and institutions or organizations in the field. This paper uses bibliometric methods to analyze relevant lit...

Nur Amirah Abdul Ghafar, N. Dasuki, Nurul Ibtisyami Yasin et al. · 0 citations

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