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Author

Amsyar Fahim Mohd Arif

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Review Open access Sep 2026

The Psychology of the ‘Pull’: How Pop Mart’s Marketing Influences Consumer Habits Among Young Adults

This study investigated how marketing strategies and social influences create psychological "pull" factors that shape consumer behavior regarding Pop Mart blind box products among Malaysian young adults. Grounded in the Stimulus-Organism-Response (S-O-R) framework, the research examined the direct effects of two indepe...

D. Kee, Ayumi Hayana Azhar, Shi Thing Aw et al. · 0 citations

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