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Author

Ana Todorović

1 paper indexed here

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Review Sep 2026

Perceived service quality and the theory of planned behavior in patients' choice of providers in a dual health system.

PURPOSE This study examines psychological mechanisms underlying patients' choice of healthcare providers in a dual health system. Specifically, it applies an extended Theory of Planned Behavior (TPB) model integrating perceived service quality (SERVQUAL) to analyse how attitudes, subjective norms, perceived behavioural...

Ana Todorović, Marko Slavković · 0 citations

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