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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Anand A. Muley

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Review Sep 2026

The Role of Artificial Intelligence in Modern Marketing

In recent years, artificial intelligence (AI) has progressed from being an emerging technological innovation to becoming one of the central elements of marketing strategies. The present paper aims at discussing the current role of artificial intelligence in marketing through a literature review, which includes peer-rev...

Anand A. Muley · 0 citations

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