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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Anand Jhawar

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2 papers indexed here

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Sep 2026

Perceived social media agility and consumer responses: the roles of consumer experience and media richness orientation

Drawing on uses and gratifications theory, the stimulus-organism-response model and media richness theory, this study aims to examine how perceived social media agility (PSMA) influences electronic word-of-mouth and booking intentions directly and indirectly through consumer experience and how media richness orient...

F. Çelik, Anand Jhawar, Blend Ibrahim et al. · 0 citations
Aug 2026

From attraction to retention: a qualitative inquiry into AI influencer stickiness

The purpose of this paper is to investigate the psychological and behavioral factors that explain why consumers remain engaged with artificial intelligence (AI) influencers. The study specifically explores the construct of “stickiness” – the ability of AI influencers to attract, engage and retain users over time-wi...

Sudhanshu Bhatt, Anand Jhawar, Sanjeev Varshney · 0 citations

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