Anastasia S. Vorobyeva

PHENOMENON OF GLOCALIZATION OF THE SPANISH LANGUAGE: NOTION AND REPRESENTATION IN MEXICAN ADVERTISING DISCOURSE

The present research dwells on the principles of contact linguistics engaging with the paradigm of translanguaging in the context of global communication. We aim to conceptualize the term “glocalization” for linguistic inquiry, thereby establishing a framework to analyze the dynamics of pluricentric languages and to ex...