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Author

Anastassia Zabrodskaja

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2 papers indexed here

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Open access Jul 2026

A Cross-Linguistic Comparative Analysis and Study of National Cultural Values in Advertising Texts in Chinese, Kazakh, and Russian

This study explored how national cultural values are represented in Chinese, Kazakh, and Russian advertising texts, considering the linguistic and cultural specifics of each language. The research analyzed six advertising cases from China and Kazakhstan, examining lexical, pragmatic, syntactic, stylistic, and cultural...

Laila Karakulova, R. Dossymbekova, Anastassia Zabrodskaja · 0 citations
#large language models Open access Sep 2026

Digital linguistic sovereignty and Kazakh language policy in the digital environment

This article examines the impact of the digital environment on the status and place of language. The focus is on the concept of digital linguistic sovereignty, understood as a nation’s ability to ensure the functional competitiveness of the language in the age of artificial intelligence and big data. In this regard, Ka...

S. Zharkynbekova, G. Ayupova, Bakhyt Galiyeva et al. · 0 citations

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