Open access
Oct 2026
Pengaruh Harga terhadap Keputusan Transaksi Pre-order Shopee dengan Label Halal sebagai Variabel Mediasi
The practice of pre-ordering imported cosmetics on Shopee raises concerns among Muslim consumers regarding the halal status of products. This study aims to analyze the effect of price on pre-order transaction decisions among FEBI IAIN Parepare students, with the halal label as an intervening variable. The study employs...
Raidatul Umanah, Syahriyah Semaun, Damirah Damirah et al.
· BALANCA : Jurnal Ekonomi dan... · 0 citations