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Andi Putri Tenriyola

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Open access Aug 2026

From Intention to Implementation: Digital Marketing Challenges for Indonesian Seaweed SMEs

The rapid digital transformation in developing economies presents both unprecedented opportunities and significant challenges for local businesses. This study examines how small and medium-sized enterprises (SMEs) producing seaweed-based products in South Sulawesi, Indonesia, implement digital marketing strategies, and...

Andi Putri Tenriyola, Anis Anshari Mas’ud, T. Lestari · 0 citations

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