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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Andika Nur Ramadhan

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Open access Sep 2026

Innovate to Survive: How Digital Literacy and Entrepreneurial Orientation Foster Innovative Work Behavior in Tiktok-Based Msmes

Digital commerce has transformed the competitive landscape for MSMEs, requiring entrepreneurs to integrate technological competence with innovative behavior to respond to rapidly changing platform dynamics. In Indonesia, TikTok Shop offers new market opportunities; however, its algorithm-driven environment also require...

Andika Nur Ramadhan · 0 citations

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