Determinants of User Continuance Intention toward AstraPay: An Integration of UTAUT, ITM, and TTF Models
This study examines the determinants of continuance intention in using the AstraPay mobile payment application by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT), Task Technology Fit (TTF), and the Initial Trust Model (ITM). Prior studies have mostly examined these models separately and focus...