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Author

Andrea Varghese

2 papers indexed here

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Review Aug 2026

Green Marketing Practices, Sustainable Consumer Behaviour, and Their Influence on Brand Loyalty in Emerging Economies

Green marketing has moved from a peripheral corporate social responsibility gesture to a mainstream strategic positioning tool, yet its effectiveness in cultivating genuine, durable brand loyalty remains empirically contested, particularly in emerging economies where environmental consciousness, purchasing power, and i...

Andrea Varghese · 0 citations
Open access Sep 2026

Machine Learning–Driven Brand Loyalty Analytics Framework for Predicting Customer Retention and Enhancing Personalized Engagement in the Culinary Industry

Due to the fast adoption of various practices including digital ordering, loyalty programs, mobile apps, and social media in the culinary industry, there is an abundance of customer data available to marketers but at the same time, there are difficulties in detecting customers' risks of retention and providing efficien...

Andrea Varghese, A. Shanthi, U. Umesh et al. · 0 citations

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