Review
Open access
Jul 2026
Facilitating AI Acceptance in SMEs: Exploring the End-User Perspective
The study reveals a significant negative correlation between AI experience and its perceived ease of use, and suggests that companies should prioritize user-friendliness more strongly when selecting AI applications, thereby supporting the greater spread of AI in SMEs.
Leon Oldemeyer, Andreas Jede, Frank Teuteberg
· Journal of Small Business St... · 0 citations