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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Andreas Lanz

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3 papers indexed here

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Aug 2026

How to Get the Most Out of Paid Influencer Endorsements in Direct-to-Consumer Marketing

Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz show that influencers with small followings, despite their limited reach, produce a higher return on investment in direct sales campaigns than their larger counterparts. By linking the strength of viewers’ engagement to actual revenue rather than v...

Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg et al. · 0 citations
Aug 2026

Connections: A Smarter Way to Target Influencers

Jacob Goldenberg, Andreas Lanz, Florian Stahl, and Daniel Shapira show that managers and creators who build ties with nearby, low-status influencers outperform those who cultivate high-status influencers. This efficient means of expanding audiences uses the existing dynamics of social networks.

Jacob Goldenberg, Andreas Lanz, Florian Stahl et al. · 0 citations
Aug 2026

Sponsoring Future Influencers Today

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl introduce a forward-looking influencer marketing framework that allows managers identify and engage still-unknown prospective influencers in order to buy future endorsements.

Andreas Lanz, Jacob Goldenberg, Daniel Shapira et al. · 0 citations

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