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Anene Odichukwumma Veronica

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Review Open access Sep 2026

E-COMMERCE AS THE GREAT LEVELLER: A LONGITUDINAL ANALYSIS OF DIGITAL MARKETING MATURITY PROGRESSION AMONG UK SMES

Digital transformation is reshaping strategic marketing practice, yet little is known about how digital marketing maturity develops within small and medium-sized enterprises (SMEs) once initial adoption has occurred. This study addresses this gap by tracking digital marketing maturity across four consecutive quarters (...

Anene Odichukwumma Veronica · 0 citations

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