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Angga Febrian

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#explainable ai Open access Oct 2026

Exploring the moderating effects of flow experience in strengthening artificial intelligence-based customer interactions on social commerce

Purpose This study aims to investigate the effect of utilizing artificial intelligence (AI) in social commerce on increasing consumer engagement, specifically in terms of engagement and conversion rates. It also examines the role of flow experience in strengthening this relationship. Design/methodology/approach This st...

Angga Febrian · 0 citations

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