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Author

Anglelika Chandra Dinata

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Review Open access Sep 2026

From Scroll to Sold: TikTok User-Generated Content and Its Influence on Consumer Behavior in the Digital Era

This study examines how TikTok UGC influences consumer trust and purchase intention among Generation Z, synthesizing evidence across authenticity, social proof, virality, algorithmic amplification, and sponsorship transparency. Method: A Systematic Literature Review (SLR) was conducted following PRISMA guidelines. The...

Herry Mulyono, Anglelika Chandra Dinata, Benediktus Rolando et al. · 0 citations

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