Anis Shofwatun Nisa

MSME Digitalization Training in Building Branding and Digital Marketing Strategies to Increase Business Competitiveness in Payung Village

Digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to survive and compete. MSMEs in Payung Village, Majalengka Regency, still manage branding, promotion, and business administration largely in conventional ways, and many owners equate digitalization with simply opening a social m...