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Anisa Feronika

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Review Open access Oct 2026

How Consumption Values Influence Green Cosmetic Purchase Intention: The Mediating Role of Theory of Planned Behavior Constructs

This study examines the effect of Consumption Value on Green Cosmetic Purchase Intention through the mediating roles of Attitude, Subjective Norm, and Perceived Behavioral Control among Generation Z consumers. A quantitative survey was conducted involving Generation Z consumers in South Tangerang who had previously use...

Anisa Feronika, Daman Sudarman · 0 citations

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