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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Anitha Kumari

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Aug 2026

A Study on Customer Relationship Management (CRM) and its Impact on Customer Satisfaction at Darling Showroom

Customer Relationship Management (CRM) has become a critical strategic tool for retail businesses operating in highly competitive markets, where products, prices, and promotional offers are often similar across outlets. This study examines the impact of CRM practices on customer satisfaction at Darling Electronics Show...

X. Johnson, Anitha Kumari · 0 citations

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