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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Ankita Garg

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Review Aug 2026

A Path from Generative AI to Agentic AI in Marketing: A Critical Review, Capability Framework and Future Research Agenda

Purpose. Marketing organizations are moving from prompt-driven Generative Artificial Intelligence (Generative AI) toward agentic systems that plan, act, and adapt across multi-step tasks with limited human supervision. The scholarly literature on this transition is dispersed across marketing, information systems, and c...

Ankita Garg · 0 citations

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