Harnessing AI for Sustainable Growth in MSMEs: A Comparative Study of Adoption Barriers and Performance Outcomes in Emerging Economies
Micro, Small and Medium Enterprise (MSMEs) are significant to the emerging economies because they generate jobs, innovate and invest a lot to the GDP (Ayyagari et al., 2011). The challenges facing MSMES on scaling sustainably are however numerous due to institutional limitations in terms of financial and technological...