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Ann Rose Angels T

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Review Open access Sep 2026

An Analytical Study of Consumer Perception of AI-Driven Personalisation in Digital Marketing

The emergence of Artificial Intelligence (AI) has greatly changed the manner in which companies comprehend and engage with consumers. AI-based personalization helps businesses to analyze consumer data, forecast preferences and deliver personalized offers, products, services, recommendations, promotions and many more. T...

V. K. Veerakumar, Ann Rose Angels T · 0 citations

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