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Author

Anna Tarabasz

1 paper indexed here

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Review Jul 2026

Beyond Deepfakes: Softfakes— A Novel Form of AI-mediated Strategic Communication

The study conceptualises softfake as a distinct communicative form and a creative artefact, co-produced through human–AI collaboration and designated to mediate presence, voice and authenticity in digital contexts, which advances the conceptual understanding of how generative AI is reshaping creative communication prac...

Nikolina Ljepava, A. Tarabasz, Marko Selaković · 0 citations

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