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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Anna Tomková

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Conference Sep 2026

Assessing Visual Perception in Advertising: Analysis of Consumers’ Visual Attention

The paper deals with the assessment of visual perception in the advertising industry. The main goal was to analyze the effect of human faces on consumers' visual attention and their perception of advertising and the brand. As part of the analysis, we conducted a neuromarketing survey using eye tracking, which was suppl...

R. Štefko, Anna Tomková, D. Miško · 0 citations

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