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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Anne Wangari Njathi

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Review Open access Aug 2026

INSPIRE From the Classroom to the Workplace: Role Clarity and AI Efficacy in Marketing Education

The INSPIRE Model is introduced, a framework for adaptive AI integration in marketing curricula, and calls for further research testing classroom interventions on the basis of industry data, faculty survey responses, and student survey responses.

Sarah Fischbach, Michael Pettiette, Anne Wangari Njathi · 1 citation

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