Author

Annmarie Ryan

2 papers indexed here

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Open access Sep 2026

Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research

This paper aims to examine how hybrid forums can be operationalised as a qualitative research method for engaging with concern-work in mission-driven market contexts. It responds to a gap in existing scholarship by shifting attention from conceptual accounts of hybrid forums to their practical design, facilitation...

Lucy Costelloe, Annmarie Ryan, Niamh NicGhabhann-Coleman · Qualitative Market Research · 1 citation

Jul 2026

The making of a method: operationalising the process of translation

This paper extends the process of translation (PoT) by operationalising it as a methodological device for examining market formation in digitally mediated contexts. While PoT has traditionally been applied retrospectively as an analytical framework, limited guidance exists on how translation moments can be empirica...

Amy Mathers, Deirdre O’Loughlin, Annmarie Ryan · Qualitative Market Research · 1 citation